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Be The Change

What will YOU do?

What are you going to do to be the change?

How Others are Making a Change.

Saving $2 Billion A Year By Recycling Unused Medicines

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I gave a TED Talk in Bedminster, NJ this past week on the topic of pharmaceutical waste and medications need and got a lovely write up on forbes.com – check it out here:

http://onforb.es/1Ap27Th

Our thanks to Rawn Shah and Forbes for helping us bring this issues into the spotlight!

Be The Change

We are calling on pharmaceutical leaders to take the lead in changing how business is done. There is too much pharmaceutical waste produced in this country and far too many Americans who desperately need help to get medicines. One problem can help solve the other. What we need is for brand leaders to step up and be the change. Janet Carlson, Executive Director of PharmaCares will be speaking at TEDx Bedminster on May 19th, 2015 and addressing this very topic.

What We Can Do

PharmaCares “PharmaCycles” Donation Program

The Idea This project came as a result of some research we conducted on the use of sampling in the pharma industry. The frightening conclusion was that 250 million pounds of pharma waste is generated annually, including 2 billion dollars in wasted samples – two billion. What if we could take the samples or products that would otherwise go to waste and re-direct them to help actual people in need? We have launched a program that reaches out to agencies that provide medicines to people in need, including national and international efforts, food banks and other reputable 501C3 organizations. We are currently devising a web site that will list the products you have available and we will send out email blasts to our extensive lists of agencies that can accept drug donations. Whether you have product overage, short dated product, or simply wish to make a donation, we are happy to help you accomplish your goals. And if there happens to be any unusable product left, we will oversee the responsible recycling of every element of the sample – the packaging, the bottle itself, then destroy any remaining product in an environmentally sensitive manner.

The Idea In Action: Ecotrin

This project was interesting, since it required some real strategic and truly innovative thinking. We created the esampling web site, along with the accompanying email marketing program, targeting Cardiologists. It turned out our samples were short dated, so we created a call center to focus efforts on reaching CDs quickly. We got most of the samples successfully into the hands of doctors, then worked with donation centers to ensure that the remaining medicines were distributed to those in need in the U.S. The remaining samples were broken down, with the packaging and bottles recycled and the medicines disposed of in an environmentally responsible way. Truly, this was a win for everyone.

How It Works

PharmaCares will work with your company, consulting with your brand teams and sample operations teams to create a strategy for your brand(s) that maximizes the amount of product that gets into the hands of those in need, with a focus on U.S. Veterans and Americans in need, which greatly minimizes the amount of waste. Good for pharma, good for patients, good for the earth.

The Programs

  • A strategic plan to handle excess, short dated or donated product.
  • A listing on our PharmaCares website with the amount of product available and dating.
  • A listing on email blasts that go to our list of agencies.
  • Sponsorship listing on our site and all marketing materials.
  • Recycling and environmentally sensitive product destruction.
  • Tax deductions for all donations made and fees paid.